Implementation of quality management practice in E-Commerce (EC) is a relatively new challenging area to researchers and managers. Proliferation of EC provides an opportunity to quality management gurus to reshape quality dimensions suitable for real sustainability, expansion, and success of EC. Based on the underpinning principles of Total Quality Management (TQM) and quality management practice this paper focuses on the quality dimensions required for launching a successful EC as the competitive edge in gaining market leadership. This article postulates a model to integrate quality management in EC.