The Hudson Bay Company's (HBC) rich, abundant, and refined history has generally been narrated from none other but their own perspective, often failing to recognize the important and vital roles of their trading partners: the Aboriginal people. The Aboriginal people have a narrative of their ABSTRACT own, a bleak and silenced narrative highlighting their struggles, tensions, and setbacks. By understanding this silenced narrative of the HBC, it will consequently offer and inform new sets of values and beliefs. The focus of these investigations will be the adaptive re-use of The HBC department store in Winnipeg, MB, and how these new values and beliefs could inform a new architecture, giving way to an authentic Canadian identity making it - A Nation + Store Worth Saving.