Designing Graphic Messages to Promote Mental Health

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Resource Type
  • Post-secondary students are experiencing elevated and increasing levels of mental illness. Colleges and universities have developed programs and services to help address this problem, however many institutions are overwhelmed by the high demand for counselling services and students must wait long periods for an appointment. This study explores the development and design of a persuasive mental health campaign that may help to increase the resilience and mental health of post-secondary students. The study consisted of four phases: exploratory interviews, a survey on the student experience and mental health, and two rounds of evaluative feedback on prototypes from different populations. The results of these research phases led to insights on factors affecting mental health, the importance of collaboration between designers, experts, and the target audience, and design guidelines for persuasive graphic messages.

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  • Copyright © 2021 the author(s). Theses may be used for non-commercial research, educational, or related academic purposes only. Such uses include personal study, research, scholarship, and teaching. Theses may only be shared by linking to Carleton University Institutional Repository and no part may be used without proper attribution to the author. No part may be used for commercial purposes directly or indirectly via a for-profit platform; no adaptation or derivative works are permitted without consent from the copyright owner.
Date Created
  • 2021


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