Pop Up: A Deployable Brand in the Urban FabricPublic Deposited
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This thesis responds to the constant change in the retail industry through the exploration of Pop-up structures. Although there are various ways a brand could connect to the public, Pop-up stores are found effective through its physical presence in cities. Temporary architecture has the flexibility to be assembled, interacted with, and relocated. The adaptability of temporal structure could apply to various forms of retailing, however this study will focus on specialty brands and leisure types. Traditional retail shops are not innovative, but the ability for a Popup to transform shape and change spatially according to program provides a new experience. This allows architecture as the main form of engagement. Through marketing strategies, retail branding, and the evolution of consumer culture, the thesis will apply written research into three architectural explorations. Each project will be placed in different scenarios, using the same deployable tactics to connect people, brand and the urban fabric.
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- Copyright © 2015 the author(s). Theses may be used for non-commercial research, educational, or related academic purposes only. Such uses include personal study, research, scholarship, and teaching. Theses may only be shared by linking to Carleton University Institutional Repository and no part may be used without proper attribution to the author. No part may be used for commercial purposes directly or indirectly via a for-profit platform; no adaptation or derivative works are permitted without consent from the copyright owner.
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