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  • Reaching New Heights after Falling to the Depths: Recovering from a Country Image Faux Pas

    Resource Type:
    Article
    Creator:
    Lu, Irene, Cray, David, and Heslop, Louise A.
    Abstract:
    Surveys of Australian consumers before and after French nuclear testing in the Pacific show clear evidence of negative responses of consumers to the 1995 testing. Although evaluations of French products did not decline, evaluations of France and the French did. However, by 2005 ratings of French products and France had more than recovered. A model of effects among country and product belief sets is proposed and tested. The model is strongly supported and helpful in understanding the process of image recover.
    Date Created:
    2007-02-01

  • Climbing to New Heights: Lessons From Mount Everest on PCI and TDI Convergence

    Resource Type:
    Article
    Creator:
    Nadeau, John, Luk, Peter, O'Reilly, Norman, and Heslop, Louise A.
    Abstract:
    This paper applies attitude theory to assess the influence of beliefs and evaluations of Nepal with desired linkages and travel intentions. The main contribution is to connect TDI and PCI research by testing a general country image model in a tourism context. Attitude theory acts as the connection between the two fields.
    Date Created:
    2007-02-01

  • The Role of Export Processing Zones in Development and International Marketing Strategy

    Resource Type:
    Article
    Creator:
    Malhotra, Shavin and Papadopoulos, Nicolas G.
    Abstract:
    Export Processing Zones (EPZs) are areas within developing countries where business is offered special incentives and a barrier-free environment in order to promote economic growth by attracting foreign investment for export-oriented production. Most developing countries now have EPZs, and the number of zones, number of firms operating within them, and volume of business are growing rapidly. Yet studies of the EPZ phenomenon by business researchers are virtually non-existent, leading to poor understanding of its role in international marketing. This paper draws from the economics literature to provide an integrative review of the EPZ concept, discusses its importance for host nations and international business, and provides suggestions for future research.
    Date Created:
    2007-02-01

  • Measures of Identity Fraud

    Resource Type:
    Article
    Creator:
    Kumar, Vinod D., Movahedi, Bahar, Lavassani, Kayvan, and Kumar, Uma
    Abstract:
    Identity fraud (IDF) is the fastest growing white-collar crime in many countries and specifically in developed countries. IDF is not a new phenomenal in human societies; the history of IDF can be traced back to hundreds of years ago. What has made it the center of attention in the past few years is the acceleration in the frequency and the impacts of IDF to individuals and businesses. One of the preliminary steps in managing IDF as a global phenomenon is to understand the scope of the problem and measure its different aspects. By realizing the importance of developing measurement systems in this area, and the recognition of a gap in this area of research, this study presents the previous approaches in developing IDF measurement systems, and uses them as benchmarks for developing and proposing a comprehensive measurement system for assessing IDF.
    Date Created:
    2007-11-01

  • Brand Extensions: The Role of Target Category Competition and Dominant Brand

    Resource Type:
    Article
    Creator:
    Kapoor, Harish and Heslop, Louise A.
    Abstract:
    Past research on brand extension evaluation does not incorporate the effects of the target category structure and competition from the existing brand. This paper reports the findings of an exploratory experimental study that shows the effects of competition on the evaluation of brand extensions and potential implications of the dominant brand in the target category.
    Date Created:
    2007-02-01

  • Collaboration in Combating Identity Fraud

    Resource Type:
    Article
    Creator:
    de Grosbois, Danuta, Kumar, Uma, and Kumar, Vinod D.
    Abstract:
    The problem of identity theft is complex, spans the boundaries of many organizations, companies and countries, and affects numerous entities in different ways at different times. However, given the nature of the problem, it is extremely difficult and costly for an individual or an organization to fight it on its own. An increasing number of practitioners and researchers have started to indicate that the success of identity theft management relies on joint efforts of different stakeholders. Collaboration, generally defined as 'working together to some end' is believed to have the potential of delivering numerous benefits to its participants when properly executed. This paper discusses different aspects of collaboration efforts undertaken by organizations in order to fight identity theft.
    Date Created:
    2007-11-01

  • The Role of Behavioural Activation and Inhibition in Advertising Appeals

    Resource Type:
    Article
    Creator:
    Papadopoulos, Nicolas G. and Murphy, Steven
    Abstract:
    Advertising appeals are central to the effectiveness of advertising and have been studied extensively. However, past research has focused primarily on examining the effects of one or another type of appeal on consumers, and little is known about the concept of an advertising appeal itself. As part of a broader program intended to address this gap, this paper examines the role of underlying motivational forces in the development of consumer attributions regarding advertising appeals. More specifically, we are centrally concerned with examining under what conditions emotion states, personality traits, and underlying motivations may lead to product judgements and subsequent (purchase) behaviour.
    Date Created:
    2007-11-01

  • Competitive and Value Effects of Bank Privatization in Developed Countries

    Resource Type:
    Article
    Creator:
    Otchere, Isaac
    Abstract:
    This paper presents a comprehensive analysis of the performance of privatized banks in developed countries. Consistent with the competitive effects hypothesis which asserts that privatization could hurt rivals, we find that the rival banks reacted negatively to news of bank privatization in developed countries. The competitive effects are stronger in cases where government ownership decreases significantly. Contrary to the findings of prior studies that examine the performance of privatized banks in developing countries, we find that privatized banks in developed countries experienced significant improvements in operating performance and stock market performance in the post privatization period.
    Date Created:
    2007-11-01

  • Critical Theory in MIS Research, 1990-2001 : Looking Back and Moving Forward

    Resource Type:
    Article
    Creator:
    Neilson, Leighann
    Abstract:
    A review of five major journals in the Management Information Systems (MIS) field reveals that the majority of research articles engaging with Critical Theory, from the period 1990 to 2001, are of a conceptual nature, focusing primarily on systems development. Two reasons are suggested for the comparatively low level of engagement with Critical Theory in empirical research efforts: lack of a critical theory method and reluctance to engage with the theory's emancipatory commitments. A critical theory method that encompasses both quantitative and qualitative data collection methods is advanced. In addition, a more practiceoriented way of thinking about emancipation is proposed.
    Date Created:
    2007-11-01

  • Layers Of Discrimination: Income inequalities Between Female Minority Populations and Other Groups

    Resource Type:
    Article
    Creator:
    Papadopoulos, Nicolas G., Dyke, Lorraine, and Ambwani, Vinita
    Abstract:
    This paper reviews the existing evidence for dual discrimination based on gender and ethnicity for minority/immigrant women. It focuses on income inequalities between minority/immigrant women and other groups. The effects of human capital, occupational segregation, sector segregation and discrimination or stereotyping on earnings gap are identified. The paper also proposes that a preponderance of minority females in certain occupations may result in a devaluation of wages and lowering of prestige in these occupations. The unique set of stressors experienced by minority/immigrant women that may affect access to jobs as well as performance on the job are also discussed.
    Date Created:
    2007-11-01