Online systems often struggle to account for the complicated self-presentation and disclosure needs of those with complex identities or specialized anonymity. Using the lenses of gender, recovery, and performance, our proposed panel explores the tensions that emerge when the richness and complexity of individual personalities and subjectivities run up against design norms that imagine identity as simplistic or one-dimensional. These models of identity not only limit the ways individuals can express their own identities, but also establish norms for other users about what to expect, causing further issues when the inevitable dislocations do occur. We discuss the challenges in translating identity into these systems, and how this is further marred by technical requirements and normative logics that structure cultures and practices of databases, algorithms and computer programming.